Crumb & Co. is an independent artisan cake studio specialising in handcrafted celebration cakes, wedding tiers, and indulgent everyday bakes. Founded in 2018 by pastry chef Amara Singh, the business operates from a purpose-built kitchen in Watford, serving customers across Hertfordshire and Greater London.

Every cake is made to order using locally sourced, seasonal ingredients with no artificial preservatives. Crumb & Co. is known for its signature sculpted buttercream designs and flavour-forward recipes — from Earl Grey and lavender sponge to salted caramel and miso chocolate. The studio offers fully bespoke consultations for weddings and corporate events, alongside a curated ready-to-order menu for birthdays, anniversaries, and gifting occasions.