1. Introduction
Welcome to Townly (“we”, “us”, or “our”). Townly is a hyperlocal deals discovery platform that connects residents with deals, offers, and promotions from local businesses including cafes, salons, gyms, and wellness centres.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website townly.co.uk (the “Platform”). Please read this policy carefully. If you disagree with its terms, please discontinue use of the Platform.
We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data Controller
Townly is the data controller for personal data collected through the Platform. If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Email: hello@townly.app
3. Information We Collect
3.1 Information You Provide to Us
We collect information you voluntarily provide when you:
• Register for an account (name, email address, password)
• Create a business listing (business name, address, postcode, category, description, contact details)
• Submit deals or offers (offer title, description, validity dates, terms and conditions)
• Complete profile information (location preferences, interests)
• Contact us via email or enquiry forms
• Subscribe to our newsletter
3.2 Information Collected Automatically
When you use our Platform, we may automatically collect:
• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, links clicked, search queries)
• Location data derived from your postcode when provided
• Cookies and similar tracking technologies (see Section 9)
3.3 Information from Third Parties
We may receive information about you from third-party services if you choose to connect them, including social media platforms used for login or sharing.
4. How We Use Your Information
We use the information we collect for the following purposes, with the legal basis indicated:
4.1 To Provide and Operate the Platform (Contractual Necessity)
• Creating and managing your account
• Displaying deals and offers relevant to your location
• Processing business listings and subscription payments
• Enabling engagement features such as saving, upvoting, and following businesses
4.2 Legitimate Interests
• Improving and personalising your experience on the Platform
• Analysing usage patterns to enhance our services
• Preventing fraud, abuse, and ensuring platform security
• Sending service-related communications and updates
4.3 With Your Consent
• Sending marketing emails and newsletters about new deals, features, and promotions
• Using non-essential cookies and analytics tracking
• Sharing aggregated, anonymised data with business partners
4.4 Legal Obligation
• Complying with applicable laws and regulations
• Responding to lawful requests from authorities
5. Business Account Holders
If you register as a business on Townly, we collect and process additional information including your business name, address, contact details, company registration number (if provided), and payment information. Business listings and the deals you post are publicly visible on the Platform.
By submitting a business listing, you confirm that you have the authority to represent the business and that all information provided is accurate. You are responsible for keeping your business information up to date.
We use your business contact information to communicate regarding your account, subscription, listing status, and platform analytics where applicable.
6. How We Share Your Information
We do not sell your personal data. We may share your information in the following limited circumstances:
6.1 Service Providers
We work with trusted third-party service providers who assist us in operating the Platform, including:
• Hosting and infrastructure providers
• Payment processors (who handle payment card data under their own PCI-DSS compliant systems)
• Email marketing platforms
• Analytics providers
• Mapping and geolocation services (including Postcodes.io and Google Maps)
These providers only process your data on our instructions and are contractually obligated to protect it.
6.2 Business Partners (Aggregated Data Only)
We may share anonymised, aggregated data with local businesses and partners for insights purposes. This data cannot be used to identify individual users.
6.3 Legal Requirements
We may disclose your information where required to do so by law, court order, or in connection with legal proceedings.
6.4 Business Transfers
If Townly is involved in a merger, acquisition, or asset sale, your data may be transferred as part of that transaction. We will notify you before your data is transferred and becomes subject to a different privacy policy.
7. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Specifically:
• Account data: Retained for the duration of your account and up to 2 years after account deletion
• Business listing data: Retained for the duration of your subscription and up to 1 year after expiry
• Offer and deal data: Retained in archived form to maintain Platform integrity and SEO value; may be soft-deleted but not immediately purged
• Analytics and usage data: Retained for up to 26 months
• Email communications: Retained for up to 3 years
When data is no longer required, we securely delete or anonymise it.
8. Your Rights Under UK GDPR
Under UK data protection law, you have the following rights:
• Right of access: You can request a copy of the personal data we hold about you
• Right to rectification: You can ask us to correct inaccurate or incomplete data
• Right to erasure: You can request deletion of your personal data in certain circumstances
• Right to restriction: You can ask us to restrict how we process your data
• Right to data portability: You can request your data in a structured, machine-readable format
• Right to object: You can object to processing based on legitimate interests or for direct marketing
• Rights related to automated decision-making: You can request human review of any automated decisions affecting you
To exercise any of these rights, please contact us at privacy@townly.co.uk. We will respond within one month of receiving your request. There is no charge for making a request, though we may charge a reasonable fee or refuse requests that are manifestly unfounded or excessive.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.
9. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to improve your experience on the Platform. Cookies are small text files stored on your device.
9.1 Types of Cookies We Use
• Strictly necessary cookies: Essential for the Platform to function (e.g., login sessions, security). These cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with our Platform (e.g., Google Analytics). Used only with your consent.
• Preference cookies: Remember your settings and preferences. Used only with your consent.
• Marketing cookies: Used to deliver relevant advertising and track campaign performance. Used only with your consent.
You can manage your cookie preferences through our cookie consent banner or your browser settings. Note that disabling certain cookies may affect Platform functionality.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These measures include SSL/TLS encryption for data in transit, secure password hashing, access controls limiting data access to authorised personnel, and regular security reviews.
However, no internet transmission is completely secure. While we strive to protect your data, we cannot guarantee absolute security. In the event of a data breach that poses a risk to your rights, we will notify the ICO within 72 hours and inform you without undue delay.
11. International Data Transfers
Where we transfer your personal data outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the ICO, or transfers to countries with an adequacy decision. Our primary service providers operate within the UK/EEA wherever possible.
12. Children’s Privacy
Townly is not directed at individuals under the age of 13. We do not knowingly collect personal data from children under 13. If you believe we have inadvertently collected such data, please contact us immediately at hello@townly.app and we will delete it promptly.
Users between the ages of 13 and 17 should ensure they have parental or guardian consent before using the Platform.
13. Third-Party Links and Services
Our Platform may contain links to third-party websites or services, including business websites and social media platforms. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal data.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of significant changes by posting a notice on the Platform and, where appropriate, by email. The “Last updated” date at the top of this policy reflects when it was last revised.
Your continued use of the Platform after changes are posted constitutes your acceptance of the revised policy.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact us:
Townly Privacy Team
Email: hello@townly.app
Website: townly.app
We aim to respond to all privacy enquiries within 5 business days.